About Japan Travel 101

We're a Japanese couple who built Japan Travel 101 because we kept watching our foreign friends struggle to plan trips to our own country — and getting it wrong despite hours of research.

We are native Japanese speakers with international backgrounds and full fluency in English. We understand exactly where foreign visitors get confused, what the guidebooks get wrong, and what no one tells you until you've already made the mistake.

Japan Travel 101 is not another tourist blog. Think of us as that Japanese friend you wish you had — the one who will tell you the real rules, the hidden spots, the cultural nuances, and the practical logistics that make the difference between a stressful trip and the experience of a lifetime.

Our goal is simple: to be the most trusted English-language resource for foreigners visiting Japan. Warm, specific, honest — and always from the inside.

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Japan street

How we approach Japan travel advice

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Honest, not diplomatic

We tell you what guidebooks are afraid to say — the things that actually trip foreigners up.

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From the inside

We live here. We grew up here. We know the difference between what tourists see and how Japan actually works.

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Casual and approachable

We don't want to treat you as a 'customer'. We want to feel like that friend who happens to know everything about Japan.

Ready to plan your trip?

Whether you need a full itinerary or just 30 minutes of honest advice — we're here to help.

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